Social-Media & Digital Growth Proposal
Prepared for Black & Blues
Date: July 2025
01 · WHY US
Visual storytelling DNA
35+ lifestyle & décor brands launched with scroll-stopping content.
AI-accelerated workflow
Cuts production lead-time by 40%, ensures trend agility.
Full-funnel thinking
Organic, paid, e-mail & search stitched into one revenue engine.
02 · GOALS (6-MONTH HORIZON)
Brand Aura
Establish B&B as an "unconventional-luxury" furniture label on IG/FB/LinkedIn
Community
+30% IG & FB followers
Leads & Footfall
Consistent DM / WhatsApp enquiries & store visits
Ad ROAS
≥ 3 by month 4
03 · SCOPE & DELIVERABLES
A · ALWAYS-ON (MONTHLY RETAINER)
B · OPTIONAL PRODUCTION ADD-ON
For brands requiring fresh visual assets, we offer an optional production add-on. This covers high-quality photography and videography for your luxury furniture pieces.
The total shoot cost may vary based on deliverables and crew actuals, typically ranging from ₹45,000 to ₹1,50,000.
Factors influencing the cost include shoot duration, location, and the specific creative brief.
SAMPLE VISUALS AND VIDEO PREVIEW
The above visuals were created using your product images with AI
04 · MEDIA SPEND RECOMMENDATIONS
- Media spends are paid in actuals by Black & Blues; only the media buying is covered by the retainer.
- The advertisement spend below is suggested for the initial phase and it is recommended to increase the channel specific spend over time based on observed results.
Google Search & P-Max (₹30,000)
High-intent keywords + retargeting
Instagram & Facebook (₹9,000)
Awareness, traffic, reel boosts
05 · TIMELINE
1
Week 0
Contract & first retainer invoice
2
Week 1
Kick-off workshop · Persona & tone guide
3
Week 2
Calendar v1 + ad-account hand-over
4
Week 3
In-store shoot (if opted)
5
Week 4
First posts live · Ads phase 1 launch
6
Monthly
Performance report + optimisation call
06 · INVESTMENT
07 · NEXT STEPS
Scope Sign-off
Confirm deliverables & shoot option.
Paperwork
Service Agreement & NDA.
Asset Transfer
Brand kit, product list, platform access.
Kick-off Call
Schedule 90-min strategy session.
We're excited to translate Black & Blues' bold design language into an equally striking digital presence. Let's create some noise!
Contact Information
Looking forward to scale beautifully on digital.
Warm regards,
Lalit Raj Issardasani
Founder & Creative Director
This Works Media